Convert more of your traffic into paying customers.
I consult B2C and B2B businesses on the user experience of their ecommerce websites. Through a strategic blend of business and user goals, I maximize the conversion of their existing traffic.
Lower your customer acquisition costs.
When you improve your user experience, you remove hurdles that cause your customers to abandon their purchases. This ensures that more of your hard-earned traffic converts into paying customers. Rather than pouring more money into costly paid advertising, capitalize on the traffic you already have by making your site easier to use.
Build customer trust.
Trust is essential for your customer to risk their time and money on your website. It can be the difference of a completed sale or an abandoned one, so it’s important to pay special attention to the trust that your website is (or is not) conveying. A better user experience and design is an effect way to build that trust that will convert and retain customers.
Gain a fresh perspective.
Many of the companies I’ve worked with have lots of long-term, very dedicated employees. Many are family-owned. These environments are ripe for an outside perspective. Using your business goals as a guide, I point out digital strategies that will help set your business in a new direction. Technology allows for entirely new ways of solving problems. Let me help uncover those ideas for you.
Get in touch
Let’s talk about how design can help your business. I’d love to hear from you.
About Elizabeth
Elizabeth Cardinal is a veteran user experience design consultant based in St. Louis. Previously, she was the User Interface Director for Hallmark.com, resulting in a 93% year-over-year increase in ecommerce sales and a 218% increase in Net Promotor Score. She specializes in uncovering pain points for users in the shopping funnel and executing solutions that actually work. Her latest fascination is with the differences (or lack thereof) between B2B and B2C ecommerce.