Elizabeth Cardinal is a veteran user experience design consultant based in St. Louis. Previously, she was the Lead UI Art Director for Hallmark.com, resulting in a 93% year-over-year increase in ecommerce sales and a 218% increase in Net Promotor Score. She specializes in uncovering pain points for users in the shopping funnel and executing solutions that actually work. Her latest fascination is with the differences (or lack thereof) between B2B and B2C ecommerce.
Looking for something more official? Here’s my resume.
Core Skills
user experience
responsive ecommerce
WCAG 2.0 Accessibility
Agile software development
Testimonials
When I first met Elizabeth she was a new to our studio, and I was to be her coach. It was clear that she was bringing a great deal of design talent, organization, and professionalism to the table. However, what I’d learn over the next four years was that she also brings an exceptional ability to learn, work across functionalities, speak the language of her partners, adjust her solutions to data, and generally make everyone else around her operate at a higher level.
– Gabe Braddy, Front End Development Lead for Hallmark.com
Elizabeth has worked tirelessly over the last three years to recreate a website for the Lafayette Square neighborhood of St. Louis. As the neighborhood’s representative, I have worked directly with her and have been incredibly pleased with how well she was able to listen to our needs, offer design and layout options, and then implement our decisions. Elizabeth led us through the process with polite professionalism!
– Kacey Mahrt, client, Lafayette Square
When I started learning User Interface Design, I couldn’t imagine a more talented, thorough, or engaging teacher. Elizabeth’s collaborative abilities and passion for great work act as a design catalyst in any project that she’s a part of. I’d be lucky to work with her again in the future.
– Casey Ligon, colleague at Hallmark
Elizabeth is one of the most respectable mentors I’ve ever had. I’m glad to have been able to not only work under someone with her work experience but also someone motivated and encouraged me. I highly recommend her for any endeavor she aspires to.
– David Tong, 2016 Summer Intern at Hallmark