60-Minute Strategy Session
The focus of this session is tailored to your specific needs. Prior to the strategy session, you will share a bit about your company with me, its goals and what page, flow or site you’d like to discuss. Then, during our 60-minute session, I provide you feedback and insights to guide you towards your goals with your digital product. If you are looking for the perspective of a digital strategist, art director, and/or Millennial female, you have come to the right place.
Perfect for the CEO, Director of Operations, Marketing Director or UX Lead who needs a fresh perspective.
Fee: $150
Competitive Analysis
Familiarizing yourself with your competitors’ sites is an excellent way to assess your own website. For example, if you own a plumbing supply company, you should be keenly aware of what your top 3 competitors are doing, both well and poorly. Your customers will always compare their shopping experience with you to theirs shopping other websites in the same industry. I typically recommend a competitive analysis of 2-5, depending on your industry.
Perfect for companies who have little time or budget to develop a digital strategy.
Fee: $300 per competitor
User Research and Analysis
What goals do your target users have when they visit your website? Answering, “To shop our product selection,” is not very helpful in terms of deciding how to serve your customers better. What are their underlying goals, prompting them to shop your website? Uncovering these underlying goals is the key objective of user research. With this package, I will talk with 5-8 of your current customers for 20-30 minutes about their shopping experience with your company. Then, I compile this information into a readable, sharable analysis to inform your digital strategy going forward.
Although all businesses benefit from user research, this is perfect for a new business who has yet to start the UX of their digital experiences, or an existing business who needs to get better in touch with the goals of their users.
User research packages start at $1195.
Custom UI Kit
A UI kit is essentially a system of design elements that a development team will use in building out the pages for your online experience. When used properly in conjunction with development, it ensures high design without adding significant bloat to project timelines. It’s also essential in creating a visual system consistent with your brand across your website.
Perfect for the company that has a functioning website, a development team, an ugly website (to be blunt) and a small budget.
UI kit packages start at $695.
UX/UI Optimization of a single feature or page
If you’re struggling with a single feature or page of your website (e.g. navigation, online scheduling, product detail page, home page, etc) I can work with you and/or your team to diagnose the problems and create a solution that will best serve your users and your business.
Optimizations start at $795.
Custom UX Audit
A custom UX audit is perfect for the business who already has a website, but needs a fresh perspective on its strengths and weaknesses. This UX audit will be customized specifically to your business goals, as well as the needs of your target users. It will be presented in a shareable, PDF format, and will contain prioritized, actionable steps to better your current website. It is highly recommended to pair this with the User Research and Analysis package, and both packages will receive a discounted rate if you choose to move forward with both.
UX audit packages start at $1095.
Custom UX/UI Design
For larger projects, such as an entire shopping flow, I can lead you and/or your team through a process of discovery, design and user testing, sometimes working through several iterations before finalizing the project.
Custom UX/UI Design packages start at $1395.
Recruiting Interviews and Organizational Structures
While working at Hallmark on Hallmark.com for 7 years, I gained a wealth of knowledge in organizational structures and the process of building effective digital teams. Beginning or refining this process can be a daunting task, especially if you’re not familiar with the skillsets involved. I have led or been a part of the interview team for UX designers, UI designers, writers, front end developers and project managers. I can help you in every step of this hiring process, from initial job posting through the interview process.
Fee: $100 per hour